What is SEO?
Standing for Search Engine Optimization, SEO describes the techniques used to optimize a website to rank highly in search results. As a result, it will help the website to show up higher in the search results, which means more potential exposure for your business.
Rather than flip through the Yellow Pages to find a good or service, people today go on their computer and more often than not they are now turning to their smartphone. When they input a search query in their favorite search engine, a listing of the most popular websites is displayed. The consumer then selects the one that first catches his or her eye.
Search engine optimization is what you use to ensure that you are that first result and a good SEO agency can help.
Like many business owners, you are intelligent enough to understand that numbers often speak louder than words. With this in mind, consider some facts about SEO:
An estimated 61% of users worldwide utilize the Internet to research products.
Search Engines are the starting point for 44% of online shoppers.
75% of users never go past the first page of search results.
131 billion searches are made per month.
More important than any of these numbers though, is an important fact that they are continuing to increase. Of course, one fact sticks out above the rest.
“75% of users never go past the first page of search results.”
In other words, if you are not showing up on the first page of the search results, you could be losing out on 75% of the search traffic potential. The further down you rank, the lower percentage of people who will reach you, which will not bode well for your business if you hope to receive online traffic. This is why you seek out the help of an SEO agency.
What Determines a Site’s Rank?
The truth that many SEO companies do not want to admit is that no one but the major search engines has an exact formula
how sites are ranked. More importantly, different search engines use a slightly different formula, which means that you might rank higher on one search engine than another. Despite this, there are some general keys that help determine how a site ranks.
First, it is important to remember that content is always the most important. Search engines look for well-written content that is long enough to be informative and has the right density of keywords. Keywords are used to identify what the website is about, so when someone types a query into their favorite search engine, that is the keyword that it searches for. Having those keywords naturally integrated into your content is a great first step to SEO. An SEO agency has the appropriate copywriters and editors, who know how to write robust content that please search engines and users.
After this, link-building is another important factor. The more links that come into your website around a certain keyword, the higher it will rank. Of course, the quantity of links is not as important of quality, as one link from a major website will be much more influential than a bunch of links from what the search engine deems as “irrelevant” websites.
Using Organic SEO
Organic SEO means that all of the traffic generated comes from real human visitors and all of the efforts that go into building traffic relies on human effort. Rather than use automated processes that can violate a search engine’s terms of service, you want to use organic SEO because it ensures the best long-term solution to traffic. So, why do you want an organic SEO agency?
Rather than use computer technology to artificially boost a site’s rank, organic SEO focuses on creating high-quality content. This content is used to attract others to build links and generate traffic to a website. In effect, those users who take advantage of the process will enjoy an increased search rank. Perhaps more importantly, organic SEO ensures that your website will not be penalized due to a change in search engine policy that might damage the ranking of other search techniques.
Who Can Benefit?
The truth is any business can benefit from hiring an SEO agency to build a unique strategy for web promotion. Considering the numbers above, it is important to realize that most online traffic comes from web searches. In fact, many local businesses are starting to realize how important SEO is, as residents jump on their smartphone when they are looking to find a new product or service in their area.
What is the SEO Brand Advantage?
For over 11 years, SEO Brand has been working with companies like yours to develop effective SEO strategies that would help them rank at the top of all major search engines. From selecting just the right keywords to rank your business at the top to developing an effective call-to-action that will convert leads, our professionals take pride in the quality work we provide. Furthermore, we allow users to get an all-inclusive experience as we work with all aspects of your web presence from PPC (pay per click) advertising to social media optimization and everything in between. This inclusive approach ensures that you get the best SEO work, as everything works hand and hand to promote your brand.
When you work with SEO Brand, you get the individualized attention you deserve from an SEO agency. Remember, even if you are in the same industry as someone else, you likely have a unique niche that you are looking to reach. We help you identify that niche and focus on it so that you can maximize search traffic for your product or service. This guarantees that you capture that highest amount of visitors and are able to promote your brand all around the Internet.
Finally, we take a value-based approach to SEO, which is why we look to give you a competitive price and work with you to design just the right strategy for you. We can identify all of the steps that your business much take and if you can only afford a certain amount we work to ensure you get the work that you need the most. We believe that by helping you succeed, it will ultimately benefit both of us, which is why we put your satisfaction first.
A Four-Step Process
Our SEO Agency takes a four-step process to ensure the best results for your individual company. This starts with:
A Web Site Audit: In this step, the technical experts at SEO Brand examine your website to make sure it is built in a way that will make it easy to crawl and ensure it gets the best success in the search engine. They will prepare a list of areas that might need to be re-coded to ensure the best success.
A Market and Industry Analysis: This starts by analyzing the current market and identifying links that will be beneficial for your business. Here we develop an initial list of keywords to help narrow down your niche.
Keyword Research: At this step, we dig into the keywords and figure out which have the highest search volume and the lowest competition. This helps ensure the best return on investment (ROI).
Strategy Development: Finally, we build a specific action plan to develop keyword-rich content, use link-building, and develop strategic interlinking to ensure success. This focuses on content marketing, which is the key to organic SEO.
How Do I Start?
When you are ready to ensure that your business starts to receive the largest amount of potential online traffic, please feel free to contact SEO Brand directly. Email us at firstname.lastname@example.org. Alternatively, click on the “contact us ” button at the bottom and send us an inquiry using our online contact form.
As a premier SEO agency that operates around the world, we strive to give you the personalized attention you need. Call today to find out how we can help you get started.